Introduction
In 2020, Android smartphones had an average of 95.7GB of internal storage, significantly less than the 140.9GB of iOS devices. However, this year marked a turning point, as the average Android smartphone finally surpassed the 100GB barrier. Despite iPhones leading the way in internal storage capacity, Android manufacturers have been pushing the limits with impressive growth rates. While iOS devices showed a modest 4.1 percent increase in storage, non-iOS devices experienced a much higher growth of 21.7 percent. This change led to the release of high-storage models like the 512GB Galaxy S20 Plus and 1TB Samsung Galaxy S10 Plus, signaling a big leap for Android’s storage capabilities.
The shift in storage growth is clear, with Android manufacturers advancing quickly while Apple focuses on a more stable 512GB mark. The increasing demand for larger internal storage options means that Android devices are becoming more competitive, offering a variety of options for users who need extensive storage for apps, photos, and files.
Additional Internal Storage in Mid-Range Smartphones
As the demand for more storage in smartphones continues to grow, Android devices are leading the way with increasing benchmark storage capacities. By Q4 2020, about 40 percent of Android smartphones had at least 128GB of internal storage, up from just 24.9 percent the previous year. This steady growth indicates that manufacturers are beginning to offer more storage in even mid-range models, catering to consumers’ needs for apps, media, and documents.
Smartphones with over 256GB of internal storage have also seen a rise in demand, with a significant increase of about 9.3 percent in Q4 2020. While this is slightly lower than the demand from the previous year, it still reflects the growing need for larger storage. This shift is partly driven by decreasing NAND-based storage prices, which allow manufacturers to provide higher storage options at a more affordable rate.
Interestingly, while iOS devices continue to dominate in storage capacity, with the average iPhone holding almost 130GB, their growth in the high-capacity model segment has remained flat. In contrast, Android manufacturers have focused on boosting internal storage in their mid-range smartphones, allowing users to enjoy larger storage options without having to pay top-tier prices. As storage capacity increases, the gap between premium and mid-range devices becomes smaller.
In the future, baseline storage figures are expected to continue rising as smartphone manufacturers push the boundaries of what mid-range devices can offer. With Android devices leading the charge, users can expect better performance, more apps, and an overall enhanced experience without breaking the bank.